10 Principles of Nike:
1. Our business is change.
2. We're on offense. All the time.
3. Perfect results count—not a perfect process. Break the rules: fight the law.
4. This is as much about battle as about business.
5. Assume nothing. Make sure people keep their promises. Push yourselves, push others. Stretch the possible.
6. Live off the land.
7. Your job isn't done until the job is done.
1991 年夏天，麥可喬丹率領(lǐng)著芝加哥公牛隊(duì)，終于奪得了他第一座 NBA 冠軍冠軍獎(jiǎng)杯。 這一年，班艾佛列克只是 19 歲的青少年。 30 多年后的現(xiàn)在，小班已經(jīng) 50 歲了，據(jù)他自己的說(shuō)法，「棺材都踏進(jìn)一半了」（see the end of the tunnel）。 這部他最新執(zhí)導(dǎo)并演出的電影《Air》，講述喬丹加入NBA時(shí)所引起的風(fēng)潮，Nike如何排除各種困難與他簽約，并為他發(fā)行個(gè)人專屬鞋款A(yù)ir Jordan的故事。
80年代NBA，其實(shí)是魔術(shù)約翰遜與大鳥柏德的天下。
Nike、Air Jordan、NBA，這三個(gè)名詞放在一起
【氣墊傳奇】摘錄 一段2分25秒的獨(dú)白
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