10 Principles of Nike:
1. Our business is change.
2. We're on offense. All the time.
3. Perfect results count—not a perfect process. Break the rules: fight the law.
4. This is as much about battle as about business.
5. Assume nothing. Make sure people keep their promises. Push yourselves, push others. Stretch the possible.
6. Live off the land.
7. Your job isn't done until the job is done.
別關(guān)注鞋了,也別關(guān)注錢(qián),你會(huì)賺很多錢(qián),不重要。錢(qián)可以買(mǎi)到任何東西,但錢(qián)買(mǎi)不到永垂不朽,你必須自己爭(zhēng)取。我要看著你的眼睛告訴你未來(lái)。
你被高中籃球隊(duì)淘汰了,但你靠意志進(jìn)了NBA,你會(huì)贏得冠軍。這是個(gè)美國(guó)故事,所以美國(guó)人會(huì)很喜歡它。人們會(huì)把你捧上神壇,天啊,他們一定會(huì)的,因?yàn)楫?dāng)你正值狀態(tài)巔峰,還是新人,我們會(huì)很愛(ài)你,我們會(huì)把你塑造成根本不存在的東西,你將改變世界。
但你知道嗎?一旦他們把你捧得盡可能高之后,他們會(huì)把你拉下神壇,這是最容易預(yù)測(cè)的模式。我們把你塑造成前所未有的人
【氣墊傳奇】摘錄 一段2分25秒的獨(dú)白
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